[창조도시] 싱가포르 -1. SINGAPORE’S CREATIVE PEOPLE

[창조도시] 싱가포르 -1. SINGAPORE’S CREATIVE PEOPLE

 

 

 

 

SINGAPORE AS A CREATIVE CITY

 

 

 

Singapore’s move towards becoming a creative city is guided by 3 master plans:

 

 

 

 

􀂾Renaissance City Plan (1999) – to transform Singapore into a ‘Distinctive Global
City for the Arts’, where arts and culture would enhance the attractiveness of
Singapore as a place to live and work, benefit individual Singaporeans, and boost the
nation’s profile as an arts hub.

 

􀂾Media21 Plan (2003) – to develop Singapore into a leading media market-place
and financing hub by coordinating strategies for the media sector, aiding the nation to
produce high quality content and digital media development. Initiatives were set up to
attract media companies to Singapore, and nurture and export local-made content.

 

 

􀂾DesignSingapore (2003) – to position Singapore as Asia’s hub for design
excellence, to develop capability for a globally competitive design cluster, enable
enterprises to leverage good design and make Singapore the leader in design
innovation and IP creation.

 

 

 

 

 

SINGAPORE’S CREATIVE PEOPLE

Strategies to develop Singapore’s creative people:

• Education to produce creative human capital
• Education to produce appreciative audience
• Workforce training to improve creative skillsets
• Import talent

 

 

 

 

SINGAPORE’S CREATIVE PEOPLE

Education to produce creative human capital (1)
• Use of education to nurture and encourage the growth of creative and entrepreneurial talent in the creative industries
– Thinking School, Learning Nation (1997)
• Focus on developing a creative and critical thinking culture within schools so that all students may become active learners with critical thinking skills
– Innovation and Enterprise (2004)
• Aim to develop an attitude of innovation and enterprise among students

 

 

Education to produce creative human capital (2)
• Financial support for studies in the creative industries (to groom and nurture local talents)
– Creative Industries Scholarships (2008)
• Enhance arts, design and media education programmes at secondary and tertiary levels
– New art and music syllabi introduced (Higher Art and Higher Music)
– Arts Education programmes in collaboration with artists
– Yong Siew Tong Conservatory of Music at NUS (2001)
– School of Art Design and Media at NTU (2005)

• Development of specialized art/design schools
– School of the Arts (2008)
– Raffles Design Institute (2006)
– First International Design School (FiDS)

 

 

 

 

Education to produce appreciative audience

􀂾 Nurture appreciation and accessibility among the general populace
– Free concerts at Esplanade, ethnic-based art festivals, community outreach programmes, bring arts to the heartlands
– National Arts Council’s ‘Artreach’ – an outreach programme that brings arts and culture away from the downtown area to the heartlands
– Lunchtime concerts in office buildings and shopping centres
• Arts and Culture Strategic Review (ACSR) (2010)
– Primary objective to make arts and culture an integral part of the lives of all Singaporeans
– Aims to double the proportion of Singaporeans who attend at least one arts and cultural event a year (from 40% to 80%)
– Increase proportion of active participation from 20% to 50%

 

 

Workforce training to improve creative skills
• Workforce Development Agency’s Creative Industries Workforce Skills Qualification Framework (2007)
– To allow creative workers to improve their skills and competencies
– Maps skills needed by a range of occupations in all sectors, and forms the basis for developing training, curriculum and assessment programmes
– Focus on occupational skills, industry skills and employability skills
• Training programmes to facilitate entry into the creative industries
– Professional Conversion Programme (interactive and digital media professionals) (2009)
• Creative Industries Apprenticeship Scheme (2010) – to help Singaporeans acquire relevant training and practical work experience

 

 

Import necessary talent and expertise, attract niche players
• Global Schoolhouse initiative - attract top foreign arts schools to set up in Singapore
– Tisch School of the Arts (New York) (2007)
– Domus Academy (Milan), linked with NTU’s School of Art Design and Media to offer master’s programmes (2006)
• Attract international players into Singapore - facilitate access and opportunities for interaction with local players
– E.g. LucasFilms, Electronic Arts and Koei (digital media), International Federation of Interior Architects/Designers (design)

• Market Singapore overseas – showcase Singapore’s vibrancy
– E.g. Singapore Season in London, New York, Beijing and Shanghai
– Funding support for local groups to perform overseas

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

출처: Lily Kong,2012, Singapore & The Making of a“Creative City, Chinese Creative Industries Forum 2012, Macau 2 June 2012